{"title":"Play \u0026 Pretend","description":"\u003cp data-end=\"266\" data-start=\"234\"\u003e\u003cstrong\u003eFor the years that move quickly.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"550\" data-start=\"268\"\u003eOur collection of curated toys gather the pieces meant for daily play, the soft companions, the sturdy rockers, the small creatures that travel from nursery floors to reading corners and everywhere in between. These are thoughtfully chosen pieces designed to be loved often and handled well.\u003c\/p\u003e\n\u003cp data-end=\"865\" data-start=\"552\"\u003eEach toy at Northlume is selected with care for texture, character, and lasting charm. From baby’s first plush friend to the pieces that remain long after childhood has shifted shape, these are not disposable things. They are playroom staples, bedtime companions, and quiet witnesses to imagination at work.\u003c\/p\u003e\n\u003cp data-end=\"948\" data-start=\"867\"\u003eBeautiful enough to belong in your home. Durable enough to be part of growing up.\u003c\/p\u003e","products":[{"product_id":"storybook-stable-plush-pony","title":"Storybook Stable Plush Pony","description":"\u003ch2\u003e\u003cb\u003eStorybook Stable Plush Pony\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eSmall enough to rest on a bookshelf. Charming enough to wander into every make-believe meadow.\u003c\/p\u003e\n\u003cp\u003eThis plush pony feels like it stepped from the pages of a well-loved story, soft, gentle, and ready to stand watch in nurseries, reading corners, and little hands mid-adventure. Its stitched details, flowing mane, and classic markings bring a quiet countryside warmth into your home, whether perched beside a stack of books or carried into imaginary pastures.\u003c\/p\u003e\n\u003cp\u003eCrafted from soft short plush and filled with lightweight PP cotton, it is designed to feel comfortably huggable while maintaining its shape. The smooth plush exterior gives it a refined, collected look, more storybook stable than plastic playroom. Available in multiple sizes from 30cm to 90cm, each pony carries its own personality, whether chosen as a small shelf companion or a larger cuddle-worthy friend.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e• Plush animal doll (horse design) • Soft short plush exterior • Filled with PP cotton • Available sizes: 30cm, 40cm, 50cm, 60cm, 75cm, 90cm • Includes one plush horse\u003c\/p\u003e","brand":"Honeyfern House","offers":[{"title":"Thoroughbred \/ 30cm","offer_id":44129837678634,"sku":"CJWJWJMR03120-1style-30cm","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Thoroughbred \/ 40cm","offer_id":44129837711402,"sku":"CJWJWJMR03120-1style-40cm","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Thoroughbred \/ 50cm","offer_id":44129837744170,"sku":"CJWJWJMR03120-1style-50cm","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Thoroughbred \/ 60cm","offer_id":44129837776938,"sku":"CJWJWJMR03120-1style-60cm","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Thoroughbred \/ 75cm","offer_id":44129837809706,"sku":"CJWJWJMR03120-1style-75cm","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Thoroughbred \/ 90cm","offer_id":44129837842474,"sku":"CJWJWJMR03120-1style-90cm","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Appaloosa \/ 30cm","offer_id":44129837875242,"sku":"CJWJWJMR03120-2style-30cm","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Appaloosa \/ 40cm","offer_id":44129837908010,"sku":"CJWJWJMR03120-2style-40cm","price":24.0,"currency_code":"USD","in_stock":true},{"title":"Appaloosa \/ 50cm","offer_id":44129837940778,"sku":"CJWJWJMR03120-2style-50cm","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Appaloosa \/ 60cm","offer_id":44129837973546,"sku":"CJWJWJMR03120-2style-60cm","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Appaloosa \/ 75cm","offer_id":44129838006314,"sku":"CJWJWJMR03120-2style-75cm","price":60.0,"currency_code":"USD","in_stock":true},{"title":"Appaloosa \/ 90cm","offer_id":44129838039082,"sku":"CJWJWJMR03120-2style-90cm","price":90.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse \/ 30cm","offer_id":44129838071850,"sku":"CJWJWJMR03120-3style-30cm","price":18.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse \/ 40cm","offer_id":44129838104618,"sku":"CJWJWJMR03120-3style-40cm","price":24.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse \/ 50cm","offer_id":44129838137386,"sku":"CJWJWJMR03120-3style-50cm","price":30.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse \/ 60cm","offer_id":44129838170154,"sku":"CJWJWJMR03120-3style-60cm","price":42.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse \/ 75cm","offer_id":44129838202922,"sku":"CJWJWJMR03120-3style-75cm","price":60.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse \/ 90cm","offer_id":44129838235690,"sku":"CJWJWJMR03120-3style-90cm","price":90.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse Brown \/ 30cm","offer_id":44129838268458,"sku":"CJWJWJMR03120-4style-30cm","price":18.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse Brown \/ 40cm","offer_id":44129838301226,"sku":"CJWJWJMR03120-4style-40cm","price":24.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse Brown \/ 50cm","offer_id":44129838333994,"sku":"CJWJWJMR03120-4style-50cm","price":32.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse Brown \/ 60cm","offer_id":44129838366762,"sku":"CJWJWJMR03120-4style-60cm","price":42.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse Brown \/ 75cm","offer_id":44129838399530,"sku":"CJWJWJMR03120-4style-75cm","price":60.0,"currency_code":"USD","in_stock":true},{"title":"American Paint Horse Brown \/ 90cm","offer_id":44129838432298,"sku":"CJWJWJMR03120-4style-90cm","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/0228\/4330\/files\/876812941802.jpg?v=1772041034"},{"product_id":"little-meadow-4-in-1-rocking-companion","title":"Little Meadow 4-in-1 Rocking Companion","description":"\u003ch2\u003e\u003cb\u003eLittle Meadow 4-in-1 Rocking Companion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eDesigned for first steps, first balance, and first brave little rides.\u003c\/p\u003e\n\u003cp\u003eThis adaptable 4-in-1 rocking companion grows alongside your toddler, shifting from a gentle rocking horse to a push ride, a balance car, and even a balance board. Thoughtfully designed for children ages 1–3, it supports early motor skills, coordination, and confidence — all through play that feels natural and joyful.\u003c\/p\u003e\n\u003cp\u003eThe comfortable seat, smooth rounded edges, and 360° safety guardrail provide added security during early riding stages, while the detachable push handle allows parents to guide and support when needed. Silent indoor-friendly wheels make it easy to move from nursery to living room without disrupting the calm. Its charming alpaca-inspired design adds a soft, storybook touch to modern play spaces.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e• 4-in-1 design: rocker, push ride, balance car, and balance board • Detachable push handle and removable base • 360° safety guardrail • Silent indoor wheels • Smooth, rounded edges • Material: HDPE • Overall dimensions: 29.5\" L x 12.2\" W x 26.4\" H • Weight capacity: 66 lbs • Recommended age: 1–3 years • Safety standards: ASTM F963, CPSIA • Assembly required\u003c\/p\u003e","brand":"Honeyfern House","offers":[{"title":"Brown \u0026 White \/ 750x300x460 mm","offer_id":44129956921386,"sku":"CJJM26729840001","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/0228\/4330\/files\/18784efa-9001-4839-bc68-53ae2a44770a.jpg?v=1772044433"},{"product_id":"grand-stable-plush-horse-70cm","title":"Grand Stable Plush Horse (70cm)","description":"\u003ch2\u003eGrand Stable Plush Horse (70cm)\u003c\/h2\u003e\n\u003cp\u003eA companion large enough to feel real.\u003c\/p\u003e\n\u003cp\u003eThis oversized plush horse brings a grounded, storybook presence to bedrooms, reading corners, and play spaces. Designed to rest comfortably on the floor or against a favorite chair, it feels less like a small toy and more like a loyal stable friend waiting patiently between adventures.\u003c\/p\u003e\n\u003cp\u003eCrafted from soft short plush with a gently structured body, it offers a comforting texture while maintaining its shape. At 70 cm tall, it makes a beautiful statement in a nursery or child’s room — equally suited for imaginative play, quiet cuddling, or simply anchoring a cozy corner.\u003c\/p\u003e\n\u003cp\u003eAvailable in four classic colorways — white (A), light brown (B), brown (C), and dark brown (D) — each carries its own personality while maintaining the timeless stable aesthetic Northlume is known for.\u003c\/p\u003e\n\u003cp\u003eDesigned for children under 14, this plush companion arrives carefully packaged and ready to become part of your home’s growing story.\u003c\/p\u003e\n\u003ch3\u003eDetails\u003c\/h3\u003e\n\u003cp\u003e• Category: Plush doll • Soft short plush exterior • Filling material: plush • Height: 70 cm • Available colors: White (A), Light Brown (B), Brown (C), Dark Brown (D) • Suitable for children under 14 years • Packaged in color box\u003c\/p\u003e","brand":"Honeyfern House","offers":[{"title":"A \/ 70cm","offer_id":44129963474986,"sku":"CJMR101458001AZ","price":60.0,"currency_code":"USD","in_stock":true},{"title":"B \/ 70cm","offer_id":44129963507754,"sku":"CJMR101458002BY","price":60.0,"currency_code":"USD","in_stock":true},{"title":"C \/ 70cm","offer_id":44129963540522,"sku":"CJMR101458003CX","price":60.0,"currency_code":"USD","in_stock":true},{"title":"D \/ 70cm","offer_id":44129963573290,"sku":"CJMR101458004DW","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/0228\/4330\/files\/1613619868432.jpg?v=1772044842"},{"product_id":"linen-horse-comfort-doll-soft-nursery-companion-45-cm","title":"Linen Horse Comfort Doll – Soft Nursery Companion (45 cm)","description":"\u003cp\u003eA quiet nursery companion with a timeless silhouette.\u003c\/p\u003e\n\u003cp\u003eThis soft horse comfort doll features a gently curved neck, simple embroidered face, and textured mane detail that adds warmth without overstimulation. Its elongated form and relaxed posture make it easy for little hands to hold, drape, and carry from room to room.\u003c\/p\u003e\n\u003cp\u003eDesigned in a neutral tone that blends beautifully into modern nursery spaces, this piece feels more heirloom than toy, equally suited for cuddling, shelf styling, or gifting.\u003c\/p\u003e\n\u003cp\u003eLightweight and soft, it offers comfort without bulk and becomes a familiar presence in early years.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e• Material: Soft cloth • Size: 45 × 18 × 8 cm (including legs) • Weight: 0.165 kg • Recommended age: 0–3 years • Horse design • Packaging: OPP bag\u003c\/p\u003e\n\u003cp\u003eIncludes: 1 horse comfort doll\u003c\/p\u003e","brand":"Northlume","offers":[{"title":"Brown","offer_id":44131057401898,"sku":"CJMR143087501AZ","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/0228\/4330\/files\/768c5a0a-a8cc-445e-aaf8-332e01309835.jpg?v=1772085055"},{"product_id":"textured-hedgehog-plush-linen-blend-nursery-companion-23-cm","title":"Textured Hedgehog Plush – Linen Blend Nursery Companion (23 cm)","description":"\u003cp\u003eA quiet woodland companion with thoughtful texture and sculptural shape.\u003c\/p\u003e\n\u003cp\u003eThis hedgehog plush features a soft linen-blend body paired with dimensional tufted “quill” detailing that adds warmth and tactile interest. The muted brown tones and minimalist face give it a calm, Nordic-inspired presence that feels at home in modern nurseries and play spaces.\u003c\/p\u003e\n\u003cp\u003eCompact yet expressive, it sits upright beautifully on shelves while remaining soft enough for everyday cuddling. The foam particle filling allows it to hold its shape while staying lightweight and comfortable in small hands.\u003c\/p\u003e\n\u003cp\u003eA charming woodland addition for nursery styling, gifting, or early companionship.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e• Height: 23 cm length \/ 17 cm sitting height • Color: Brown • Outer material: Linen + polyester fiber • Filling: Foam particles • Soft plush construction\u003c\/p\u003e\n\u003cp\u003eIncludes: 1 hedgehog plush\u003c\/p\u003e","brand":"Northlume","offers":[{"title":"Brown","offer_id":44131064315946,"sku":"CJMR108014701AZ","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/0228\/4330\/files\/1618390250347.jpg?v=1772085753"},{"product_id":"storybook-winter-doll-keepsake-collection-waldorf-handmade-plush","title":"Storybook Winter Doll - Keepsake Collection -  Waldorf Handmade Plush","description":"\u003cp\u003e\u003cstrong\u003eA softly styled heirloom-inspired cloth doll designed with layered textures and timeless detailing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEach doll in this collection features a gentle, minimalist face, softly curled hair, and coordinated knitwear layered over floral or neutral-toned dresses. The styling reflects a classic, handcrafted aesthetic suited for imaginative play and decorative nursery display.\u003c\/p\u003e\n\u003cp\u003eDesigned for older children, these dolls offer a balance between softness and structure, making them suitable for both play and keepsake gifting. With multiple variants available, each piece carries its own character while maintaining a cohesive vintage-inspired design.\u003c\/p\u003e\n\u003cp\u003eA thoughtful gift option for birthdays, holidays, or meaningful occasions.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e• Height: 30 cm • Material: Cloth body with PVC doll structure • Soft textile clothing layers • Recommended age: 7–14 years • Multiple variants available • Packaging: Net pocket\u003c\/p\u003e\n\u003cp\u003eIncludes: 1 doll\u003c\/p\u003e","brand":"Northlume","offers":[{"title":"Juno \/ PVC Doll","offer_id":44131081912362,"sku":"CJYD211701421UF","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Sophia \/ PVC Doll","offer_id":44131081945130,"sku":"CJYD211701401AZ","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Juliette \/ PVC Doll","offer_id":44131081977898,"sku":"CJYD211701402BY","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Norah \/ PVC Doll","offer_id":44131082010666,"sku":"CJYD211701403CX","price":49.0,"currency_code":"USD","in_stock":true},{"title":"Danielle \/ PVC Doll","offer_id":44131082043434,"sku":"CJYD211701404DW","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Amber \/ PVC Doll","offer_id":44131082076202,"sku":"CJYD211701405EV","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Emily Claire \/ PVC Doll","offer_id":44131082108970,"sku":"CJYD211701406FU","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Jennifer \/ PVC Doll","offer_id":44131082141738,"sku":"CJYD211701407GT","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Deborah \/ PVC Doll","offer_id":44131082174506,"sku":"CJYD211701408HS","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Jessica \/ PVC Doll","offer_id":44131082207274,"sku":"CJYD211701409IR","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Mirabel \/ PVC Doll","offer_id":44131082240042,"sku":"CJYD211701410JQ","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Eve \/ PVC Doll","offer_id":44131082272810,"sku":"CJYD211701411KP","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Arden \/ PVC Doll","offer_id":44131082305578,"sku":"CJYD211701412LO","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Charlotte \/ PVC Doll","offer_id":44131082338346,"sku":"CJYD211701413MN","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Savannah \/ PVC Doll","offer_id":44131082371114,"sku":"CJYD211701414NM","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Jenna \/ PVC Doll","offer_id":44131082403882,"sku":"CJYD211701415OL","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Rowan \/ PVC Doll","offer_id":44131082436650,"sku":"CJYD211701416PK","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Lilah \/ PVC Doll","offer_id":44131082469418,"sku":"CJYD211701417QJ","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Anne \/ PVC Doll","offer_id":44131082502186,"sku":"CJYD211701418RI","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Fern \/ PVC Doll","offer_id":44131082534954,"sku":"CJYD211701419SH","price":40.0,"currency_code":"USD","in_stock":true},{"title":"Lizette \/ PVC Doll","offer_id":44131082567722,"sku":"CJYD211701420TG","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/0228\/4330\/files\/04dfc485-79a0-4f52-af74-c6eed9979aa9.jpg?v=1772086948"},{"product_id":"the-little-hare-textured-linen-rabbit-companion-multiple-colors","title":"The Little Hare – Textured Linen Rabbit Companion - Multiple Colors","description":"\u003cp\u003eA slender linen rabbit designed with quiet simplicity.\u003c\/p\u003e\n\u003cp\u003eThis soft rabbit doll features elongated ears, minimal stitched eyes, and a lightweight silhouette that feels understated and modern. The textured linen exterior gives it a natural, tactile quality while the soft PP cotton filling keeps it gentle and flexible.\u003c\/p\u003e\n\u003cp\u003eIts slim form makes it ideal as a small companion, shelf accent, or gift topper. Available in muted tones, beige, gray, dark gray, and soft pink, each version maintains a calm, neutral aesthetic suited for modern nurseries and minimalist spaces.\u003c\/p\u003e\n\u003cp\u003eLightweight and easy to hold, it works beautifully as a small keepsake piece or thoughtful add-on gift.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cp\u003e• Animal: Rabbit • Exterior: Linen • Filling: PP cotton • Available colors: Gray, Beige, Pink, Dark Gray • Packaging: Net bag\u003c\/p\u003e\n\u003cp\u003eIncludes: 1 linen rabbit doll\u003c\/p\u003e","brand":"Northlume","offers":[{"title":"Beige","offer_id":44131172417578,"sku":"CJMR101540402BY","price":12.0,"currency_code":"USD","in_stock":true},{"title":"Dark Grey","offer_id":44131172450346,"sku":"CJMR101540404DW","price":12.0,"currency_code":"USD","in_stock":true},{"title":"Grey","offer_id":44131172483114,"sku":"CJMR101540401AZ","price":12.0,"currency_code":"USD","in_stock":true},{"title":"Soft Pink","offer_id":44131172515882,"sku":"CJMR101540403CX","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/0228\/4330\/files\/1613706084687.jpg?v=1772091198"},{"product_id":"heirloom-plush-bunny-45cm-storybook-rabbit-multiple-patterns","title":"Heirloom Plush Bunny – 45cm Storybook Rabbit (Multiple Patterns)","description":"\u003cp\u003eMeet our 45cm Heirloom Plush Bunny, a softly structured, cotton-filled companion designed with a modern storybook feel. Each bunny features a unique pattern, giving it its own quiet personality while keeping a cohesive, artisan look.\u003c\/p\u003e\n\u003cp\u003eCrafted with a cloth exterior and plush cotton filling, these bunnies are lightweight yet substantial, perfect for nursery styling, shelf decor, cozy reading corners, or everyday cuddles.\u003c\/p\u003e\n\u003cp\u003eAvailable in six distinct patterns:\u003c\/p\u003e\n\u003cp\u003e• Ember Dot Hare – warm red base with scattered dot print • Golden Meadow Hare – sunlit yellow with playful dotted texture • Mosswood Dot Hare – earthy green with woodland charm • Rust Bloom Bunny – floral-inspired red with vintage warmth • Blush Patch Bunny – soft pink grid with gentle modern tones • Sky Stitch Bunny – blue check pattern with a calm, airy feel\u003c\/p\u003e\n\u003cp\u003eAt 45cm tall, each bunny makes a beautiful statement while remaining soft and comforting.\u003c\/p\u003e\n\u003cp\u003eSimple. Thoughtful. 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